Business Challenge List-Making

It is Project Social time. Thank goodness for my team. Work has been busy. Motivation to blog comes easier when a topic presents itself like the one this week . “Top Challenges Businesses Face Today.”

Being in business for yourself is not for the faint of heart. Especially in these economic times. My point of view on this “challenge” topic is based on running a small business. I suspect I won’t find my list far off large corporate issues and struggles. I also wanted to take a broad stroke perspective, not just from the HR department. Because I feel HR needs to think in broader terms about business in order to understand how to impact it. I believe the list below is enough to bite off.

#1 Government Regulation

#2 Keeping up with Technological Advances

#3 Product Innovation

#4 From the point of view of my customers so it only counts as 1/2: Change Management

Advance and Innovate!

Number two and three are challenges but, they are challenges I love to face head on like a creative project. #2 and #3 are harder to advance in tough economic times. I make lots of lists and plans about how to tackle technology and innovation. Sometimes I succeed and sometimes I fail. And the solutions tend to ebb and flow based on cost analysis, employee feedback in the process, style trends and what my customer’s want. Some people might put “sales” as a challenge. But, as an ecommerce and personal selling business, if you are addressing #2 and #3 sales will come if your market audience is targeted enough.

But, do you have the talent pool ready to tackle challenge? Are your employees allowed time to really think about ways to innovate and advance technology? Or are they boxed in by fear of failure or profit loss or non billable, uncompensated time?

Challenge is what makes business fun if you are allowed to “make it work.”

Government Regulations

#1 is a thorn. Government regulation and the ever shifting sands of tax code is a big bad ugly monster. Something must give. The system is not working at all for small businesses that value taking care of their employees and working efficiently. I won’t go into the solution or politics. It is really about how these regulations are made, managed and implemented. Not that we don’t need regulations or taxes. I can certainly address examples of the problem. Healthcare is the other white meat of government scorn. I recently read a quote from Walmart’s President and CEO Lee Scott who admits, “In some of our states, the public health program may actually be a better value – with relatively high income limits to qualify, and low premiums.” [Transcript Lee Scott Speech, 5/4/05] Really? If Walmart can’t deal, then how can my little company deal?

Change Management

#4 is an interesting challenge nugget. I hear businesses complain a lot about change management. When our customers go through change it brings a sense of uncertainly as a vendor. Will they bring “their people” to work with them and let us go? Will their working style mesh with my companies already established, profitable work flow? Will we have to start all over again building confidence in our service? And in some cases we are training the buyer about how our products answer a cultural need in an organization. Will we wrestle with import competition? Can our bottom line continue to price-point compete? (see #2 and #3) I feel our concerns are the EXACT same things going on in the heads of employees when change arrives. And I have seen it handled both well and poorly. All henge on good communications and valuing what everyone brings to the team.

So those are what I see as major challenges businesses face today. My business partner said he would also add finding great employees can be tough. My Project Social partners Dave and Laura also have their list to ponder. Wonder how Dave’s DC trip to the SHRM Leadership Conference has altered his perspective on challenges since this blog topic was chosen? So be sure to check out their posts over at “HR Official” and “Working Girl” I would also love to know if you agree with my challenge list. But, if it is just too heavy then I challenge you to this question.

Which is a Better Way to Cook Bacon?

  • Traditional Pan Fry
  • Pan Fry with Bacon Press
  • Oven Bake
  • Microwave with special plates and tools
  • Grill
  • Buy it Cooked and Re-Heat

All have their challenges and place in the work flow. Cook it! Eat it! Or you will starve. Look for my “Best of the HR Bacon Gifts” listed here in the next few weeks! Just in time for the Holidays! Image source: Bravo TV Project Runway

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Authenticity is Messy

One of the purposes of this blog is to brainstorm social media procedure for my local SHRM chapter. We follow a basic outline or “script” based on the organization’s mission. I put posts out there that are relative, conversational, educational, informative and promotional. The basic mission of social media for my SHRM Chapter, and for most people, is to promote both self and others, inform, educate and engage. Usually the missing link for most social media users is the promotion and engagement of others. Yes, I feel to be successful using social media you must promote others.

Are You Just a Robot Mouth Piece?

You will find your message reaching a  much broader if you engage your followers. It is an unwritten rule  “you scratch my back, I scratch yours” in the rules of promotion. So mathematically your message is going to a broader audience if you only have 500 followers and the person sharing your information has 5,000. Just being a robot mouthpiece tweeting only your event info will not grow your audience. Authentically get to know your audience. Actively converse with them. Suddenly they are spreading your message too.

Spreading The Message Off-Line

It is a fact that not everyone will use social media. Some people are natural content creators and some people are not. So how do you reach the audience that will never consider a twitter account? One tool I have been applying lately is The  Paper.il  The basic function is to aggregate the tweet stream based on who my SHRM chapter follows and place it into a readable format and push it into areas where un-tweeters are reading. I place the link on our Chapter Facebook page as well as LinkedIn. I have tightened the content significantly so we don’t have too much rouge blog content posting in the paper. The SHRM We Know Next blog  along with all SHRM keywords are the center of content. So far the feedback has been positive. Some followers are surprised at the content value they are finding online.  Thanks smart blogging friends.

Stop the Presses, We Fear Your Content

Authenticity is messy. It is real. It is approachable. It can make you think deeply about a subject or make you uncomfortable.  The Paper.il is an authentic representation of the conversations, thoughts and writing that permeates the tweet stream. It can be unedited, unconventional. At its best it is a window on the Human Resources industry from thought leaders whose writing gives you pause to think or relates to your job. At worst it can be snarky and less than professional. The ilPaper gives the stream a voice off-line to bring what is really going on nationally to the off-line audience.  I feel revealing this content in its raw form can help spot HR trends and shine a light on cutting edge topics. But I wonder if promoting it is somehow being misconstrued as endorsing it?

Education to Curb Fear is a Process

I looked back at this week’s paper. Wondering why some red flags were thrown by my chapter this week?  http://paper.li/MTSHRM/1313210327  There is nothing that really stands out. So we will be meeting next week to discuss how a Paper.il is conceived with key word lift and content focus that can stay on script. My guess is that I have a new reader (board member) who does not understand. So I will put on my educator hat. Curb fear of technology. And even more important; curb fear of me. As a social media community manager, building the organization’s confidence in me to stay on script as a representative of their voice is really the central core. I walk a line of authenticity and robot mouth piece to keep me engaged as a volunteer. Sometimes it is uncomfortable and messy. But, I am confident the process will meet my chapter’s mission as long as I am on script.
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Data; The Employee

It is Project Social Time again. This time my partners Dave and Laura suggested blogging about the role of data in your business. The question asked,“What role does HR data play in your business? What role would you like data to play in HR?” Laura wants to hold HR Data more accountable. And it seems Dave and I are on the same page through the eyes of manufacturing. He wants to measure happiness! Nice.

As a business owner I see this in several directions. And I am by no means an expert in data tracking systems for HR. I am very familiar with the big players like Oracle or Sage Abra, or the on-the-cheap open source like WayPoint or components of SalesForce.com. And I am in no way an authority as to whether any of these systems would ultimately satisfy my functional wish list. We are a small company. Future planning, dreaming about company growth management is my point of view. I have never used a robust HRMS. I see data as an employee depending on the data’s function, just as my websites are like a retail staff and Google pay per click is a sales department. And they should all work together.

It is All About My Certificate Frame Products

So why did I jump in to this Project Social theme? I hope my perspective might generate conversation about what is and what could be in the HR Tech space. I immediately think about modules that cross over into marketing or assembly or other business efficiencies. We are not just punching a clock anymore. As a manufacturing company I want to know which employee needs extra training because the box they packed was the incorrect order color or it was broken in shipment. To correct human error and help deliver a better, more cost effective product to my customer is the obvious need.” But, there is no human in that tracking.  Swiping bar codes at an assembly point and numerical spreadsheets really make me want to throw up in my mouth a bit. My business partner husband loves it.

Did Someone Say Key Words?

Where I circle back is in a good old fashion interview notation. We have a conversation about why mistakes were made, asking employees how they feel a change to the process could avoid mistakes. This is my management style. One-on-one conversation with a component of problem solving helps the employee own their role and contribute to the process. This is key for us. So I wonder if there is a system that could incorporate key word analysis for a notation module? This could help when several managers make notations on several employees and the keyword match would show a pattern of behavior or suggested solutions from a problem-solving conversation.

It is Business Analysis, Not Just HR Analysis

Ultimately as a business owner I want an integrated system that can cross data into all departments. HR is an overlay and should touch everything from accounting to marketing to warehouse/assembly then ultimately my customer as a strategic player. Humans operate in these departments right? Humans are my customer. Data is stagnant until given the role to break out and be more dynamic. Data can be a valuable virtual employee helping us see connections in human capital management. For me it is not just about job performance, turnover, labor costs and retention. It is about understanding the integration of my employees into the process of making a great product, and then ultimately linking that data to my customers needs. Now if an HRMS could just make bacon, I might buy one tomorrow.

Data photo courtesy of MemoryAlpha.com

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Reflections from the Social Media Sewer Pipe

 

I’m in conference mode physically and virtually. We are coming up on the next HRevolution this weekend. Symbolic maybe? Because of HRevolution and the social media influencers I’m so lucky to be associated with I have found myself in the trenches trying to motivate my local and regional SHRM membership to see the value of social media in business rather than seeing it as just a way to invite lawsuits and trash your company. I will not be attending HRevolution in LasVegas. Not possible with my upcoming travel schedule. And I have been a bit out of the loop with this HRev cycle, focused more on off-line doing rather than strategizing about it. I’m envious of those headed to Sin City. I look forward to the hours of blog post reading to come.

Social Media is a Business Tool, I Promise

There is a lot of great information out there on how to apply social media to business as an engagement tool. Tons of HR bloggers are in the mix now, seeing the Internet as a vehicle for their voice. And even SHRM itself no longer ignores the online world as a way to connect, motivate, disseminate and engage. State SHRM conferences are blossoming with technology and social media plans as a way to motivate attendees. And it allows non-attendees to take a peek at what they might have missed out on, boosting SHRM membership interest. I’m encouraged by what I see and read online. There are more and more people who GET that Human Resources must be the business leader to guide their organizations through the use of social media. But, at my TN State Conference I was faced with the reality that there is not enough off-line work helping businesses see and understand social media’s value.

Roundtable Reality

This could not have been more apparent than at the legal roundtable at TN SHRM. But, let me work backwards through my experience first. The conference was great. I mostly attended sessions that were geared toward employee motivation, differences and technology. Jake Greene did talk about engaging Gen Y and Millennials through social media. I was in the presence of the friendly crowd and in my element as a designer of recognition pieces. All speakers had interesting digital footprints with engaging, good marketing resourcefully tied to their presentations.

But, the one session I found most enlightening was the legal roundtable. It was a great set-up with topics and lawyers ready to give free legal advice in 30 min clips. Of course I chose the social media table and tips on writing a social media policy. (I also went to the table about workforce planning.) My intention was to listen to “the other side”. And listen I did. I was pleasantly surprised at the practical points of view presented. Specifically, “Social media policy should be tailored to culture.” YES! Brilliant! And they explained mutually protected activity. Basically if everyone is trash talking work on Facebook it is a protected activity as long as your content is not harassment, discrimination or revealing intellectual property. A policy is good practice to outline what is expectations of  your EE’s when they talk about work online. It is all reputation awareness for both the individual and the business.

But, the lawyer’s presentation did not start out as well as it ended. The round table began with the pitch. It was a power point talking about the ‘why you should have a social media policy.’ It was based in fear as the motivator to take action and illustrated with a sewer pipe. Yep. You heard right. A sewer pipe photo illustrating that the information flowing through social media is nothing more than shit. And then a picture of a manure spreader popped up illustrating how this sewer of information spreads. To me it illustrated the uphill perception battle that there is nothing of value being published through social media. They see it as a pure social, entertainment and marketing tool. It is a waist of time, not a business tool. Big mistake.

Rebuttle

After the lawyer finished, many of the questions revolved around Labor Board and protected conversation. Then I introduced myself as the Social Media Outreach VP at Middle Tennessee SHRM. I immediately told him I did not share his view that all social media was a sewer pipe. He was a bit embarrassed. I asked if he tweeted or was on Facebook. He did not. So I respectfully asked that I hoped he or someone in his office would be involved in social media as a way to best advise their clients. Because policy should not only address negative outcomes but educate on positive practices. I specifically addresses a point in their policy that tells management not to friend employees on Facebook. I asked why? And told him managers should be trained to engage employees at all levels in order to foster communication. There was more. But, this post is going long. I did behave and did enjoy the conversation. Hoping his take-away was as productive as mine.

Lead Out of Fear & Into Education

Congrats again to the Chattanooga SHRM chapter for putting on a fine conference. And I look forward to following some of the HRevolution twitter stream this weekend. My hope is that the HR strategists in Las Vegas will put some more thought into reaching the offline world. HR needs help to better understand how they must take a leadership role in social media policy. Application needs to revolve around expectation, understanding the tool and education, not fear. I love lawyers can see the business application of social media is unique to the business culture and brand it represents. That is progress. Then maybe the next time I see a power point image representing social media I will see a stock photo of two business people shaking hands, not a sewer pipe.

Sewer throw rugs available somewhere online. http://www.retroplanet.com/PROD/22571

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The TNSHRM Tweet-Up of One

 

This is not going to be some whiny Debbie Downer post. It is not how I am wired really. If you missed it, this Thursday and now part of Friday I have been tweeting and participating in my TN State SHRM Conference and Expo in Chattanooga as part of an educational outreach initiative using social media. TN SHRM has never had tweeters before. #TNSHRM

The Chattanooga SHRM team has put on a nice show with a good line-up of speakers that seem to touch on all aspects of HR. Highlights for me have been getting to see Joe Gerstandt speak on diversity (saw him at HRevolution too). Bob Nelson is a recognition & employee motivation favorite with a presentation surrounding his new book “Ubunty” and a surprise fun speaker for me Thursday was Jake Greene, author of “Woah My Boss is Naked” talking about generational differences in the workplace. The conference ends with a splash Friday as Marcus Buckingham takes us to task on our strengths.

Over the course of the last few months I have been putting feelers out to see who is using social media at local TN chapters (crickets mostly) and who would be attending the conference. Shout out thanks to Heather McMillan, Teri Levy , Chris Fields, Joe Gerstandt, Toni Grant , Sage Abra.com and my supportive incoming MT|SHRM president Dennis Stull for keeping the stream alive at TN SHRM. I feel it was a good first attempt. Our reach stats were something to think about. No Ohio SHRM. But a great try.

When I set out to offer a tweet up, the low key, low expectation approach and not promoting free drinks was probably not ready for prime time. Seems the Karaoke open bar at the Marriott was the place to be. Oh HR loves its Karaoke! Yes, I was a tweet-up of one. I drank alone and tweeted pathetically to my twitter friends from the bar. Thank goodness the HR Happy Hour Show was on. The back channel propped me up a bit. But, in the end it was a total flop. I’m no social magnet. And crowd sourcing of twitter users at this early awareness stage in TN did not work. Move on to reality that there is a lot of education and advocacy to do in TN to engage the value of social media. Or I need Monster as a sponsor.

I believe that HR must take the leadership role guiding social media as a business tool for engagement and communication. Early adoption is an uphill climb. I’m glad I tried. No regrets. Maybe this will be a story of lore one day? That evening I sat determined to follow through with my plan and do what I said I would do. Martini in hand, my name tag marking me as a tweet-up of one.

Look for my next TN SHRM post on social media and sewer pipes.

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